I’ve been thinking about sending out press releases for my new single, but I’m not sure how much difference they actually make. Writing a few lines about myself seems easy enough, but will that really get noticed? I see some artists getting featured on big platforms, while others barely get a mention. Does anyone here know if proper press releases really help with music exposure, or are they just another formality that most media outlets don’t even read anymore?
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I’d say the real strength of press releases is the combination of reach and credibility. Having your name appear in official articles, even short ones, signals to others that your music is worth noticing. It also gives you content to share with fans, which adds a layer of professionalism. Sometimes the articles are brief, but the fact that they exist makes a difference.